The strategic orientation of the UBM Group has changed vastly since the beginning of the 1990s. Today it is thus characterized by globally-oriented dynamics that make it possible to overcome geographical and operational boundaries, turning UBM into an internationally active specialist on all topics concerning real estate development and administration.

After more than 15 years of experience and many successfully implemented projects, the countries of Central and Eastern Europe (CEE states) are increasingly considered as the home market in addition to Austria. As a forerunner, UBM has been active in the Czech Republic, Poland, and Hungary long before the expansion of the EU.

With a basis in the capitals of these countries, this area of activity was expanded steadily and projects were developed in cities such as Cracow or Katowice in Poland, and Plzen and Brno in the Czech Republic. However, UBM is also successfully active with individual companies in Germany, France, and Switzerland. Because, in general, the expansion of the marketing presence is not subject to geographic growth limitations, which means that new market opportunities are constantly being evaluated, such as for instance in Romania and the Ukraine at this time.

In the medium term, UBM also wants to position itself in the markets of Serbia and partial markets of Russia.